Global Branding Consolidation.

SAGE Publishing is a global publisher of educational content. Prior to 2012, the US and UK offices developed catalog branding for the college market that was unique to the local market of each office, despite efforts to coordinate. When I became U.S. Design Director, I partnered with my UK counterpart and developed a branding strategy that looked at common needs and reduced catalog cover branding to two essentials: 
  • Color-coded disciplines
  • Single big image to convey the discipline
Members of the US and UK design departments were teamed up to pitch concepts for a global design. The resulting cover design strategy allowed for freedom of each office to determine the proper image for the local market, while locking in a consistent discipline color that may be recognized by global customers. While the implementation has evolved over time, the basic strategy remains employed today.

To learn more, email me at adpaulr@gmail.com or click the Contact Me button.
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BEFORE: US College Catalog Covers
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BEFORE: UK College Catalog Covers
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FINAL: Global catalog covers. Though evolved, the same basic concept remains in use today.
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